Website Assessment & Strategy
Know why your website isn't performing and how to turn things around
We’ll get to the heart of why your website is not performing well and have a clear actionable roadmap to turn around your website into a business growth machine.
A clear roadmap for
growth
Generate more
leads & sales
Grow your
business
Your roadmap for website profitability
If your website is underperforming, how much money are you leaving on the table right now?
Our comprehensive website assessment examines all aspects of the performance of your website and web strategy then provides a clear strategy and plan of what you need to turn things around.
With a web strategy in place, you can expect
- Increased website performance and user experience: By identifying and addressing performance issues, visitors will stay longer, engage with your business, turn to customers and tell more people about you.
- Better return on investment: By identifying and addressing issues that may be hindering the website’s effectiveness, your businesses realise a higher return on investment by ensuring that their website is optimised to achieve business objectives.
- Identify new opportunities: This means your business can expand its reach and attract new customers
- Gain a competitive advantage: By identifying weaknesses in your website that competitors may be excelling at. Fixing these issues can improve a business’s online presence and results and give you an edge over your competitors.
What do we review?
Website design and user experience
We’ll review the website's design, layout, and user experience, and assess factors such as navigation, mobile responsiveness, and overall visual appeal.
In-depth SEO analysis
Evaluate the website's on-page optimisation, including factors such as page titles, meta descriptions, header tags, and keyword usage, to ensure that it is optimised for search engines and users.
Content quality and relevance
Assess the quality and relevance of the website's content, considering factors such as readability, engagement, psychology and whether it aligns with the target audience's needs and interests.
Technical performance
Analyze the website's technical performance, assessing factors such as security, page load speed, broken links, and error messages, to identify potential issues that could impact user experience and search engine rankings.
Conversion optimisation
Evaluate the website's ability to convert visitors into leads or customers, reviewing factors such as calls-to-action, lead capture forms, overall conversion rates and more.
Analytics and tracking
Review the website's analytics and tracking setup to ensure that it accurately tracks website performance data, providing insights into areas that require improvement.
Competitive analysis
Conduct a competitive analysis to identify strengths and weaknesses in the website's online presence relative to competitors, identifying potential opportunities for improvement.
What you get?
Depending on the package you select, you can expect the following:
Detailed Report & Insights
A detailed report outlining the issues and recommendations you need to address in order to start driving results online. The report is presented in simple-to-understand language and not “tech speak”
Video walkthrough
A video walkthrough of your website from a senior strategist. It’s like watching walking us over the shoulder as we break down your website, pinpoint the issues and recommend actions you can take today to turn things around
Review meeting
A review meeting with your team where needed to walk you through the key recommendations and answer questions about everything you need to turn your website into a business growth machine.
FREQUENTLY ASKED QUESTIONS
Yes, we can provide website development or optimisation services to help you implement the recommendations from the website audit and improve your website’s performance. Contact us to discuss your needs and options.
It’s recommended to conduct a website audit at least once a year to ensure your website is up-to-date and optimised for performance.
Ideally, you want to perform an audit before commencing major work on a website. However, if you’ve recently made significant changes to your website, such as a redesign or new functionality, it’s advisable to conduct a website audit shortly after the changes have been implemented.
Our website audit service is conducted by experienced professionals with a deep understanding of website development and optimisation. We provide a comprehensive report that includes actionable recommendations and a follow-up consultation to go over the findings with you. Additionally, if you need it, we offer website development and optimisation services to implement the recommendations on your behalf.
Our website audit report is a detailed document that outlines the current state of your website, including its strengths and weaknesses. It will include recommendations for improvement in areas such as design, functionality, user experience, SEO, and more. The report is presented in clear plain language and not “tech speak”
We use a variety of tools and techniques to conduct a website audit, including manual testing, automated testing, and analysis of website data. Our team of experts will review your website from various perspectives, including design, functionality, user experience, and SEO.
While our website audit report provides recommendations for improvement, it does not include implementation. However, we do offer website development, optimisation and maintenance services that can help you implement the recommended changes and improve your website’s performance.
You are welcome to implement the recommended changes yourself. We have a number of great resources to empower you to do this on your own. However, if you would like assistance, we are happy to provide development, optimisation or maintenance services to help you make the necessary changes.
We are committed to providing ongoing support and assistance to our clients. If you have any questions or concerns after receiving the website audit report, please don’t hesitate to reach out to our team for clarification or further guidance.